Build Your Brand
on Your Schedule
Just $12 and a few hours helps
you build your iconic brand.
Join the Better Brand Foundations Workshop to get to the root of your go-to-market, marketing and sales strategy.
This is the must-have starting point when building a brand or business, helping you answer critical questions using my proprietary MACI© Model. From uncovering your brand positioning to communicating it via value propositions and brand story, this workshop sets the necessary foundation for your brand "house".
What we will cover in this quick workshop:
Market & Audience Research
Competitive & Internal Analysis
The MACI© Model of Brand Positioning
The Difference in Benefits v. Key Differentiators v. Value Propositions
Creating a Brand Story
Forget 5-week courses that take too much precious time or live workshops that don’t fit in your schedule (and let’s be honest, there are times we register and then don’t show because things come up. I’m know I’m guilty!).
As an entrepreneur wearing all the hats, I certainly didn’t have time for that. No judgement, but I’m trying to make things easier for you, not add to the pile of to-dos.
Why? Because I want to help. I’ve been in your shoes and wish I’d had some easy methods for building my businesses. The first business plan I wrote was 20 years ago, sitting in Barnes & Noble looking at Business Plans for Dummies and other books I was too broke to buy.
In the past few years, as a volunteer startup mentor, I’ve created workshops and tools that help make building business, marketing, and sales plans simple. As a consultant, I charge $7,000-10,000 to build a full brand strategy and marketing plan, but many new entrepreneurs are just like I was: bootstrapping a new business while working full-time. I wanted to create workshops and programs that are affordable to make life easier, not harder.
It’s been two years since I started creating these programs and this is the first step to building your brand, marketing, and sales strategy. Do it on your time, when it works for you, with a downloadable workbook, and get access to me via our Substack chat!
All for just $12.
Two Starbucks (or 1 if you fancy), a craft cocktail at the bar, taking a Lyft, or grabbing a burrito:
just $12 creates the foundation for your business.
TL;DR. Better Brand Foundations takes $12 and just a few hours, whenever it works best for you, to help you answer critical questions that easily uncover your ideal brand positioning
Better Brand
Foundations Workshop
Includes:
Downloadable Workbook (32 pages of thought-provoking questions)
4 guided videos created by brand positioning and marketing expert, Faye Postma full of info and activities, including easy to follow visuals, guiding you through the workbook
Access to an exclusive Substack with resources, articles, and community chat where you can connect with your instructor and other entrepreneurs.
Syllabus:
Introduction:
Get prepped for the workshop with a quick intro (9:44)The 3 C’s of Brand Positioning:
Learn the 3 C’s of Brand Positioning via this presentation (originally presented at Wake Forest)(55:56)Work It Out:
While I suggest you have your workbook ready during Lesson 2, this lesson goes through each page to guide you on the exercises. (19:16)Review & Next Steps:
Just how it sounds! A quick review and recommendations on where to go next. (8:58)
Get your brand on track (or back on track) to success
Get Started Now!
Join the Better Brand Foundations Workshop to get to the root of your go-to-market, marketing and sales strategy. This is the must-have starting point when building a brand or business, helping you answer critical questions using my proprietary MACI© Model.
Think you’ll just wing it?
Don’t take that risk.
Setting the foundation—your brand positioning—it critical. Here’s the proof.
➡️ Better Customer Retention: Brands with a well-defined positioning and value proposition have 50% higher customer retention rates (Harvard Business Review).
➡️ Faster Go-to-Market Execution: A clear brand strategy helps businesses launch products 2x faster, reducing time spent on indecision and rework. (Source: Nielsen)
➡️ Team Alignment & Productivity: Companies with clear brand positioning see 20-25% higher employee productivity due to unified messaging and strategic clarity. (Gallup)
➡️ Investor & Retailer Appeal: 82% of investors and buyers consider brand strength a key factor when evaluating businesses for partnerships and funding. (Deloitte)
➡️ Competitive Differentiation: 77% of B2C and B2B marketers say that a strong brand positioning strategy is crucial for differentiating in a crowded market. (Source: Forbes)
➡️ Consumer Decision-Making: 46% of consumers say they would pay more for brands they trust and resonate with. (Source: Edelman Trust Barometer)
➡️ Marketing ROI Boost: Companies with strong brand positioning see a 23% increase in revenue compared to those without a clear brand strategy. (Source: McKinsey & Co.)
Hi! I’m Faye
If you haven’t noticed, I take a no-BS (yet fun!) approach,
because I believe in moving quickly and being scrappy while still maintaining the necessary details when it comes to branding, marketing, and sales. This may not be the approach for big corporations with lots of money to spend testing, hiring, running surveys and studies, but for those new and emerging brands, I believe it’s the way to success or “move fast, break things” as Zuckerberg said…less on breaking but more on being ok with a few fumbles as you build quickly.
Why listen to me? For 20+ years, I’ve launched my own startups, ran an LA-based marketing agency for Fortune 500 brands, advised SMBs on how to best stretch their marketing budget, and helped over a dozen other entrepreneurs launch their businesses as a consultant or mentor. I’ve been there and I’m scrappy, helping new brands bootstrap and established businesses be stretch their marketing dollars.
Project No. 9 was created to reach more founders with the strategies that got my and my clients’ brands into big-name stores like Dillards and Free People, big venues like Dodger’s Stadium and TAO Group, and big publications like NY Times, Food & Wine, and more.
Our mission is to help entrepreneurs strategically launch or market their businesses with consulting, courses, and a community that are cost-efficient and flexible, using ever-evolving expertise and real-world experience to guide founders and help nurture their startup or small business growth.
Let’s turn your passion project into a successful business!
“Working with Faye provided us with insightful branding and marketing strategies that proved useful in making critical decisions for our brand. Having someone who understands the beverage industry was important to us, and Faye was able to quickly and professionally deliver analysis and recommendations to meet our needs.”
Amy Troutmiller
CEO, Really Good Boxed Wine
Faye has been my mentor for several months now and she has been and will continue to be a major key player in people that I know I can trust, discuss ideas and bring those ideas to life, knowing that she has my best interest at heart! Faye has been an AMAZING mentor and her marketing skills are amazing! I would ABSOLUTELY recommend Faye as an adviser”
Taylor Redd
Founder, Redd Rose Vodka
“Faye is a marketing guru. She knows what works in today’s complex world of promotion and communication. She is flexible and can serve as a marketing/advertising guide or she can map out a course for you and your team. Whether you need social media support, strategic marketing advice, or someone to lead the way, Faye is knowledgable about marketing intricacies with a broad scope to serve nearly any industry. You’ll love her easy-going, yet get it accomplished attitude too.”
Kyle Robinson
Partner at Wellzesta
“Faye is an incredible marketing strategist and one of the most well-rounded marketing professionals I’ve had the pleasure of working with. Creative, dynamic, and articulate, Faye is an out-of-the-box thinker who has a knack for bringing clarity and structure to ambiguous business problems and is always willing to go the extra mile for her clients.”
Arsalan Suhail
Chief Strategy Officer at Working Solutions, Startup Advisor, Consulting Magazine 35 under 35 for Excellence in Leadership
Get Started Now
Join the Better Brand Foundations Workshop to get to the root of your go-to-market, marketing and sales strategy. This is the must-have starting point when building a brand or business, helping you answer critical questions using my proprietary MACI© Model.
Not into it, let me know! I might secretly cry a bit, but I want to make sure you are completely satisfied!
Clients
