Build Your Marketing Strategy
In just 1 Weekend
with One SImple page
Why do I need a marketing plan?
In a CoSchedule Survey, it was found that organizations who had a documented marketing plan or strategy were over
3x more likely to succeed that those who did not.
If 50% of businesses fail in the first 5 years, you want to give your business the best chance of success…
a 3x higher likelihood by having an actual plan of action is a great start!
Over 40% of business owners believe that marketing strategy and planning are the most time-consuming activities
So makes sense that 42% are most likley to procrastinate on creating a cohesive strategy or documented plan
And they are not wrong. It can be extremely complicated, which is why I spent the past year and a half working to make a system that was quick, painless, simple…maybe even fun?
But creating a Marketing Plan is so time-consuming…
I know exactly where you are: full of exciting ideas but getting conflicting directions, as “gurus” share “secret - I can’t believe I’m giving this away” advice on SEO or Facebook Ads… It’s hard to even know where to start!
When I started my skincare business in 2019, I didn’t have a marketing plan…and I worked in Marketing…oops.
When I started Cloud, I was the Director of Strategy for an agency in Los Angeles that worked with Fortune 500 brands…I did digital markeitng strategy and didn’t have a real strategy of my own…
Why? Because I didn’t set aside the time to do it! I was so focused on product development and sales (sound familiar?)
And that worked for awhile. Until one day I realized that I didn’t have a plan, I was just flying by the seat of my pants.
By then, it was too late. My business failed.
I actually did quite well because I had many years in marketing and launching brands, so I had an idea of what I was doing without a plan…but I was still just “throwing things against the wall to see if they stick.”
And I won’t say my business failed due to not having the actual plan.
It failed because it was 2020. The stores closed, my events were cancelled, sales dwindled (as I had positioned the brand for “women on the go” and quite frankly, no one was going anywhere.)
But, I had only given myself that 32% shot at winning. If I’d had a plan, maybe I could have given myself that 313% more potential of success.
The pandemic was an act of God if there ever was one (or the universe, or Xenu or whatever you believe, it’s fine by me) but new businesses fail ALL THE TIME (50% fail in the first 5 years!) so having a strategic, actionable, easy to manage marketing plan can give you the edge in a post-pandemic world to avoid the pitfall I (and many others) have fallen into: lack of a real plan.
After my business failed (as did my relationship), I packed up and moved back east where I got a job running marketing for a tech company. I collected my paycheck and did my 9-5…and then I got bored.
So I started mentoring startups for a local organization (shout out to Launch CLT!) and helped with a workshop that outlined starting a businesses (focused on market research and planning). I started to come up with acronyms and models that made it easier for me to teach and was told by a few people I should start teaching more.
But I had a full-time job.
So tinkered around with it and shared it with mentees when I could.
I realized if I wanted to reach more people, I’d need to make it into a course that multiple founders could take together…because there was only one me.
Early 2023, I left my full-time job to pursue fractional CMO work and advising. This freed up time for me to write the book I’d been planning to write for years and to finally get to work on the course.
One belief I hold dear is the one of Dharma from the Sanskrit root meaning “to uphold, support, bear” and outlined by Jay Shetty in his book Think Like a Monk as a sort of life calling:
Dharma, he says, represents a person’s calling. He explains that dharma is using your natural inclinations – what you thrive at – to serve others. “You should feel passion when the process is pleasing and your execution is skillful”
I realized I felt the most passion and excitement when I was teaching others ways to improve their lives in the way I knew how. It was a sort of Venn diagram of passion, skill, compassion, and usefulness that led to me to put aside my fear of putting myself back out there and release OWMS.
Enough about me. This is about YOU. If. you allow me, I’m going to help you learn answers to the questions you probably have ( I know I did!):
How do I reach the buyers who will pay for my offering?
Once I reach them, what do I say to get them to buy?
Do I need a 20-page plan? Or should it be 5 pages only?
How do I organize all I want to do? It’s so hard to keep track of and manage!
It’s so hard to focus! How can I do all of this marketing? And will any of it actually move the needle?
What if I told you that you can create your
marketing strategy with just ONE Google Doc?
Read on!
Welcome to
The One Weekend Marketing Strategy!
FAQ
“Do I have to do the course during the weekend?”
Not at all!
I created the One Weekend Marketing Strategy (OWMS) with new entrepreneurs in mind - those who might still be grinding at their 9-5 and have to work on their new business in their spare time.
However, there are many full-time entrepreneurs, long-term solopreneurs, and mid-size business owners and marketing directors OWMS is perfect for!
The Course has been sectioned into 2 main Sessions - plus a Bonus 3rd Session to finalize your strategy into a 14-page Marketing Plan document - and each Session is broken down into 2-3 Modules making it easy to break up the course into bite-size pieces or cruise through it in a few hours across three days.
I recommend setting aside 5 hours per session, making the full course - including the bonus session - around 15 hours.
The One Weekend Marketing Strategy
Includes:
Downloadable OWMS Workbook (70+ Pages of thought-provoking questions and helpful diagrams)*
Two Main Sessions with multiple video modules, including easy to follow visuals, guiding you through the workbook
A Bonus Third Session to guide you through creating your official Marketing Plan Document, including campaign structure and budgets.
Access to:
Helpful templates, including full Marketing Plan Outline, Budgeting Sheets, and Campaign Timelines
Resources to help you before, during, and after the course
Our Slack Community so you can easily reach your instructor (me, Faye!) and crowdsource ideas from other entrepreneurs and SMB owners and executives.
*If you’re like me, you analyze everything to bits and you might think, “Wait, you said one Google doc, what’s this 70 pages all about?”
The 70-page workbook offers areas for you to think through how we create a strategy that can be done on one sheet of paper. Then, whenever you have a new SKU or new launch, or just planning for the next quarter or year, you can open a Google Doc and know exactly how to use it to create a fast and simple marketing plan.
The syllabus
Sneak Peek: 1st video of the course
Intro Session
(This can be done Thursday evening to prepare for the weekend)
Instructor (that’s me!) Introduction
Website and Course Portal Tour
Syllabus Review
Session 1: A&M: Your Audience & Message
Objectives and the AMCART Visual
Module 1: Audience Outline
Module 2: Your Message and Brand Story
Session 2: The CART of AMCART
Quick Review of Session 1
Module 1: Channels - Pick 3/Add 1
Module 2: The ART of your Channels
BONUS Session 3: The Final Plan
Quick Review of Session 2
Module 1: Costs
Module 2: Campaigns
Module 3: The Full Marketing Plan Document
Final Review
Not into it, let me know! I might secretly cry a bit, but I want to make sure you are completely satisfied!
“Working with Faye provided us with insightful branding and marketing strategies that proved useful in making critical decisions for our brand. Having someone who understands the beverage industry was important to us, and Faye was able to quickly and professionally deliver analysis and recommendations to meet our needs.”
Amy Troumiller
CEO, Really Good Boxed Wines
“Faye is a marketing guru. She knows what works in today’s complex world of promotion and communication. She is flexible and can serve as a marketing/advertising guide or she can map out a course for you and your team. Whether you need social media support, strategic marketing advice, or someone to lead the way, Faye is knowledgable about marketing intricacies with a broad scope to serve nearly any industry. You’ll love her easy-going, yet get it accomplished attitude too.”
Kyle Robinson
Partner at Wellzesta
“Faye is an incredible marketing strategist and one of the most well-rounded marketing professionals I’ve had the pleasure of working with. Creative, dynamic, and articulate, Faye is an out-of-the-box thinker who has a knack for bringing clarity and structure to ambiguous business problems and is always willing to go the extra mile for her clients.”
Arsalan Suhail
Chief Strategy Officer at Working Solutions, Startup Advisor, Consulting Magazine 35 under 35 for Excellence in Leadership
Faye has been my mentor for several months now and she has been and will continue to be a major key player in people that I know I can trust, discuss ideas and bring those ideas to life, knowing that she has my best interest at heart! Faye has been an AMAZING mentor and her marketing skills are amazing! I would ABSOLUTELY recommend Faye as an adviser”
Taylor Redd
Redd Rose Vodka
Hi! I’m Faye
For 20+ years, I’ve launched my own startups, ran an LA-based marketing agency for Fortune 500 brands, advised SMBs on how to best stretch their marketing budget, and helped over a dozen other entrepreneurs launch their businesses as a consultant or mentor.
Project No. 9 was created to reach more founders with the strategies that got my brand and others into big-name stores like Dillards and Free People, big venues like Dodger’s Stadium and TAO Group, and big publications like NY Times, Food & Wine, and more.
Our mission is to help entrepreneurs strategically launch or market their businesses with consulting, courses, and a community that are cost-efficient and flexible, using ever-evolving expertise and real-world experience to guide founders and help nurture their startup or small business growth.
Clients
Let’s get your marketing Strategy done this weekend!
If you’re ready to dive in on your own grab the One Weekend Marketing Strategy below
Stop putting off creating a cohesive marketing strategy for your business. Get it done in two days using one Google doc with the OWMS!
Want more 1-on-1 hands-on advice during your course?
Book the 1-on-1 OWMS below to get the course PLUS 2 calls with me to guide you as your prepare your strategy for $497 $397 limited time only!
Get hands-on advice from marketing expert and instructor, Faye Postma to coincide with your online course.
FAQs
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Not at all - do the course when it works best for your schedule!
It’s suggested that you set aside a few hours for each module for a total of around 15 hours to finish the full course, including the Bonus Session 3.
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The OWMS course is guided by video modules grouped into sessions to guide you through the 65-page workbook. The videos and workbook together guide ou to complete you marketing strategy using simple tools and advice.
You also get access to the Slack community, where you can ask Faye questions as well as crowdsource ideas from your fellow OWMS crew!
Finally, if you’d like a little more personalized advising, we offer the 1-on-1 OWMS Package that includes 2x 30-minute 1-on-1 calls with Faye to help guide you along your course and review your strategy.
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I offer a 100% satisfaction guarantee - if you feel like it wasn’t what you needed, please reach out and we’ll rectify the situation ASAP!
HAve Questions?
Reach out below