How to use the MACI© Model

Hi there!

I’m Faye Postma and this is the quick MACI workshop that can help you determine positioning, product-market fit, and more. Check out the video below to see how to use this innovative tool to ensure your business is set for success.

  • Do I have a viable product or business model?

  • Who is the best audience for me to target? If the competition is strong with one segment, maybe I focus on another segment.

  • What audience desires are not being met by the competition? How can I meet them?

  • Does the audience desires and market gaps bring to light features I may want to focus on for my products or overall brand?

  • What are my Competitive Advantages (this lies at the overlap between Competitive Analysis and Internal Evaluation - their weaknesses and you and your company’s strengths)

  • And finally, what is the best positioning for my brand?

Were you able to answer some super important questions for your new (or established!) business such as:

Thank you for joining the workshop
I hope you got a lot out of it!

Do you need a cohesive, actionable, and manageable Marketing Plan?

I got you!

Get your Marketing Plan done in just 3 sessions
and outlined on one Google doc with the One Weekend Marketing Strategy

The One Weekend Marketing Strategy
$347.00
One time

Stop putting off creating a cohesive marketing strategy for your business. Get it done in two days using one Google doc with the OWMS!

✓ 70+ Page Workbook
✓ 2 Video Sessions (for the weekend or whenever!)
✓ 1 Bonus Session (turn your strategy into an official plan)
✓ Access to the OWMS Slack Community
1-on-1 OWMS
$597.00
One time

Get hands-on advice from marketing expert and instructor, Faye Postma to coincide with your online course.

✓ Two 30-Minute 1-on-1 Calls with Faye
✓ 70+ Page Workbook
✓ 2 Video Sessions (for the weekend or whenever!)
✓ 1 Bonus Session (turn your strategy into an official plan)
✓ Access to the OWMS Slack Community

Are you a CPG beverage brand (or food!) and need more specialized help with strategy?
Get your marketing plan done in one weekend too.

OWMS for Beverage Brands
$347.00
One time

Learn how to position and market your beverage brand with this course that takes you from zero to full marketing plan in just three sessions (and outlines your strategy on one Google doc!)

✓ 3 Guided On-Demand Video Sessions
✓ 100+ Page Workbook
✓ Access to Private Slack Channel
✓ Resources, Templates, and Tools
1-on-1 OWMS Beverage Brands
$597.00
One time

Learn how to position and market your beverage brand with this course that takes you from zero to full marketing plan in just three sessions (and outlines your strategy on one Google doc!) This includes 2x 30-minute 1-on-1 calls with Faye to review your strategy.

✓ 3 Guided On-Demand Video Sessions
✓ 100-Page Workbook
✓ Access to Private Slack Channel
✓ Resources, Templates, and Tools
✓ 2x 1-on-1 Calls with Faye to Review Your Strategy

Not ready to make any moves? That’s ok too!

If you need one-on-one advising, fill out the form below and I’ll get back you ASAP.