The MACI Model

You have an idea but aren’t sure it has a market,
you have a product or offering but seem to be missing the target,
or maybe you need to figure out your brand positioning + Go-to-Market.

These are all great reasons to employ The MACI Method.

What is the MACI Model?

MACI stands for Market, Audience, Competitors, and Internal, which work together to determine many critical aspects of your brand and overall business. It’s more than a SWOT, it’s a robust tool that can help you with several areas that can make or break your business.

I created the MACI when I was teaching a course on how to launch a business to entrepreneurs though a local incubator program. As a visual learner myself, I needed an easy way to display how my mind worked when I was determining a brand position.

I went through a few iterations before settling on the MACI and then realizing it did so much more than just brand positioning, it helped determine product-market fit, and provided the overall framework for the research and analysis that needs to happen when starting a business

While it might look complex, it’s very easy to use. Grab the mini workshop - video tutorial below to learn how to best use it.

Find Answers to Business-Critical Questions

The MACI Model helps you answer important questions that shape your business model, product-market fit, go-to-market, and brand strategy:

  • What is the best positioning for my brand?

  • Who is the best audience for me to target?

  • Does my offering fill a gap that’s needed in the market?

  • Do I have the correct product-market fit?

  • What are my competitive advantages?

  • Has the results of the MACI brought to light features I may want to focus on for my offerings or overall brand?

REady to See How to Use the MACI?

Grab my free video tutorial below!

YES! I want to learn how to use
the MACI to answer critical questions for my business.