Top Market & Audience Research Tools
Surveys
Attest: Create a survey and use online service for responses Cost: Attest offers 100 responses for free. Also check out their research guides
Google Search
Google Alerts (set alerts for competitors, industry, and your company)
Ask Questions
Industry Publications
Google Search
Google Alerts (set alerts for competitors, industry, and your company)
Build My Persona
Build your customer personas using this handy tool
It guides you to choose the pertinent details of who you think your customer is and you can add more details before exporting it.
Claritas360
The Segment Details are full of demographics information as well as the Zip Code Search.
Top Competitor Analysis Tools
Ask Questions
Industry Publications
Primary Research
Focus Groups
Focus Groups bring together a small group (5-12 people) to discuss their thoughts, emotions, beliefs and perceptions (i.e. qualitative data) around products, services, or whatever you desire to get group info around.
For best practices, see this blog from Hubspot.
All
Surveys
Attest: Create a survey and use online service for responses
Cost: Attest offers 100 responses for free. Also check out their research guides
OThers:
Observations
Interviews
Google!
Google Search
Google Alerts (set alerts for competitors, industry, and your company)
ask Questions
Research Platforms
Statista
Statista is a data visualization website that takes data from reputable reports across the web and makes them easy and digestible for researchers, marketers, and product creators.
SimilarWeb - Digital 100
See the top growing websites in each market
Secondary Research
Industry Publications
Build My Persona
Build your customer personas using this handy tool
It guides you to choose the pertinent details of who you think your customer is and you can add more details before exporting it.
Claritas360
The Segment Details are full of demographics information as well as the Zip Code Search.